Cape Clasp Blog

Protecting the world's oceans and every animal that lives in them is the most important part of our business model. 15% of profits from every design you buy is donated directly to a non-profit organization serving this mission. One of the best parts of launching a new design is finding a non-profit partner to donate our proceeds to. For our brand-new Manta Ray Clasp, we're thrilled to announce our newest partner: the Blue Sphere Foundation.

The threats facing our oceans can feel distant if you live far from the closest beach, but photographs of the vibrant ecosystems and beautiful species below the waves can make individuals feel closer to the ocean, spurring them to take action to protect it. To learn more about what it's like to be an underwater photographer, we chatted with Annie Guttridge for episode 2 of our podcast, Sharks Don't Sleep.

Human activity is taking a toll on our oceans. Pollution, oil spills, and overfishing are just a few of the obvious ways we’re harming the ocean and the animals that live there. But, there are plenty of surprising ways our everyday actions are harming marine life. One unlikely culprit? Doing the laundry.

Great white sharks have a reputation problem. Many see the animals as bloodthirsty man-eaters, which is far from the truth. But, there are still unanswered questions about great whites, and until we better understand them as a species, we're going to continue to have human-shark interactions with the potential for fatal consequences. That's why the work of our nonprofit partner, the Atlantic White Shark Conservancy, is so important.