WOODS HOLE OCEANOGRAPHIC INSTITUTION
We created a series of products for the WHOI team to launch in-store and online to support their marketing team's various activations.
Each product was paired with custom campaigns rooted in storytelling to cross promote their scheduled programing including 2022 Summer's World of Coral campaign and the submarine Alvin’s historical dive.
WHOI’s custom products have sold-out time and time again resulting in multiple successful relaunches throughout the year.
In addition to over a dozen apparel items, we worked with WHOI to develop custom Tikós cuff bracelets and polarized sunglasses made with 100% recycled ocean plastic.